B2B Digital strategy for multi-occasion CPG product and equipment
With two distinct B2B audiences and multiple stakeholders with competing interests, f'real needed a strong digital property to be the foundation of their business sales and support efforts.
The former solution was plagued with a confusing set of user journeys, few calls to action, and an unclear support structure. We started by interviewing marketing and sales team members, c-store and restaurant owners and employees who help customers use the blenders, and assessing their baseline KPIs. With this information, we created a cleaner navigational structure that clarified audience segmentation and got users what they were looking for sooner.
The former solution was plagued with a confusing set of user journeys, few calls to action, and an unclear support structure. We started by interviewing marketing and sales team members, c-store and restaurant owners and employees who help customers use the blenders, and assessing their baseline KPIs. With this information, we created a cleaner navigational structure that clarified audience segmentation and got users what they were looking for sooner.
Website design
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Brand philosophy
Website description
Slogan
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Realisation
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