John Gough is a digital communications strategist and leader of diverse teams.

A senior director for strategy and co-founder with 12 years of agency experience. I bring a unique background of communication planning, senior-level interface design, and user experience research to elevate digital marketing experiences. An empathetic leader of diverse teams, I build consensus and empower individuals to do their best work.

  • User experience (UX) leader for marketing strategy – Architect of over 25 branded digital properties annually for various agency clients across a wide range of industries
  • Certified marketing analytics professional with experience developing KPIs and marketing dashboards for C-Suites of $1-50M organizations
  • Managed a team of 12 local and remote digital communications professionals for over 7 years, winning recognition as a regional Best Place to Work
  • Profitably managed a growing P&L of over $2M

John Gough is a digital communications strategist and leader of diverse teams.

CASE STUDIES

ALTIS

Digital Strategy | Information Architecture
Overhauling digital strategy for an Olympic coach LMS platform with a subscription video model and in-person events.

CEA

Digital Strategy | Analytics Consulting
Consulting on digital strategy for a $50M study abroad organization for platform optimization, analytics, and in-house training.

f'real Foods

Research | Digital Strategy | Visual Design
Guiding a new digital approach for the milkshake maker's B2B operation, improving the user journey, SEO strategies, and creating sales enablement tools.

AZCAF Museum

Paid Media Strategy | Conversion Optimization | UX
Driving ticket sales with conversion optimization and digital strategy for a flight museum's flying WWII era warplanes.

Voila Mattress

Ecommerce Planning and Strategy | Visual Design
Launching an online B2C mattress brand with robust Ecommerce capability and optimized for conversion.